Purple Me Up

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May 2025

Using Marketo APIs the Right Way—Avoiding FormSubmit for Lead Upsert
To enhance security and maintain the integrity of lead data, Marketo has a rate limit on form post submissions from a single IP address.
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Darshil Shah
Why Marketo Duplicates Salesforce Leads When Using Queues—And Ways to Handle MQL Contacts
If you've ever tried to assign a Salesforce contact to a queue via Marketo Engage, you may have noticed something odd: instead of updating the existing…
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Darshil Shah
Optimizing Inbound Data Integrations into Marketo using Queue Age + Size Limits
When building inbound integrations into Marketo Engage, efficiency and reliability can pull in opposite directions.
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Darshil Shah
Handling Marketo API Rate and Concurrency Limits with Exponential Backoff
Integrating with Marketo's REST API requires management of rate and concurrency limits to ensure reliable and efficient data operations.
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Darshil Shah
The Case of the Missing Leads: When Static Lists and Partitions Don’t Align
It started with a simple question:
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Darshil Shah

April 2025

Why Your Email Shows a Midnight Send Time (But Didn’t Deliver Until Evening)
If you've ever scheduled an email in Marketo using the "Send in recipient time zone" feature and noticed that the send time shows much earlier than…
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Darshil Shah
Why Marketo Shows an Opportunity When Salesforce Does Not
One common point of confusion for Marketo and Salesforce users teams arises when a record in Marketo shows an associated Opportunity, but the…
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Darshil Shah
Why Email Delivered Can Appear Before Email Sent in Marketo—and What to Do About It
If you’ve been digging into lead activity logs in Marketo and noticed something strange—like emails showing as Delivered a few seconds before they were…
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Darshil Shah
3
Why Upfront Allow-Listing Isn't Recommended (And What to Do Instead)
When it comes to email deliverability, many marketers assume that asking recipients to allow-list their emails upfront is a good strategy.
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Darshil Shah
1

March 2025

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