Purple Me Up

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Deprecation of SOAP and access_token in Query Parameters

Choosing the Right Sync: Smart Campaign Flow vs. 1:1 Marketo Program-Salesforce Campaign Sync

Using Marketo APIs the Right Way—Avoiding FormSubmit for Lead Upsert

Why Marketo Duplicates Salesforce Leads When Using Queues—And Ways to Handle MQL Contacts

Optimizing Inbound Data Integrations into Marketo using Queue Age + Size Limits

Handling Marketo API Rate and Concurrency Limits with Exponential Backoff

The Case of the Missing Leads: When Static Lists and Partitions Don’t Align

Why Your Email Shows a Midnight Send Time (But Didn’t Deliver Until Evening)

Why Marketo Shows an Opportunity When Salesforce Does Not

Why Email Delivered Can Appear Before Email Sent in Marketo—and What to Do About It

Why Upfront Allow-Listing Isn't Recommended (And What to Do Instead)

Maximizing Marketo Custom Objects with JSON-Packed Textarea Fields

Handling Empty Token Output in Marketo

How to Properly Honor No-Tracking Requests in Marketo

Best Practices for Handling Attribution Tracking Fields in Marketo Forms

Avoiding Pitfalls and Ensuring Accuracy while Extracting Using Bulk APIs

Segment Smart Lists in Marketo: Workarounds for Performance Limitations

Workarounds for Identifying Skipped Emails Due to Communication Limits

Maximizing Munchkin Tracking Across Domains with Launch Extensions

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