Currently, Marketo has two email bot identification methods in production: "Match with IAB List" and "Match with Proximity Pattern." In the next few weeks, Marketo is going to update its "Match with Proximity Pattern" identification method's algorithm to improve its precision in identifying bot activities.
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Update to Adobe Marketo's Bot Filtering…
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Currently, Marketo has two email bot identification methods in production: "Match with IAB List" and "Match with Proximity Pattern." In the next few weeks, Marketo is going to update its "Match with Proximity Pattern" identification method's algorithm to improve its precision in identifying bot activities.