Finally an article on email campaigns which is easy to understand. However being a novice on this topic is email "opened" is something which is not captured then how is the success calculated? I hope this question is not as silly as it sounds.
Beautifully explained Darshil Sire! 👏 Loved the detailed explanation shared for "Email Delivered" and "Email Opened" and the involved nuances ✨ Very helpful Sire 😇
Thank you so much, Arjun sir! Super-glad that you liked my article and found it insightful. This means a lot coming from you. Also, thank you so much for sharing this with your LinkedIn network as well. :)
Finally an article on email campaigns which is easy to understand. However being a novice on this topic is email "opened" is something which is not captured then how is the success calculated? I hope this question is not as silly as it sounds.
The success in Marketo isn't captured until you change a person's program status to one of the success steps using the Change Program Status flow. You can have a campaign setup that'd change the progression step of a person as soon as a certain activity is logged, e.g., person fills out a particular form. Check out this article on experience league: https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/core-marketo-concepts/smart-campaigns/program-flow-actions/change-program-status
PS: There are no silly questions! ;) Thank you for reading this post and asking your question. I hope my reply above answered your query.
Beautifully explained Darshil Sire! 👏 Loved the detailed explanation shared for "Email Delivered" and "Email Opened" and the involved nuances ✨ Very helpful Sire 😇
Thank you so much, Arjun sir! Super-glad that you liked my article and found it insightful. This means a lot coming from you. Also, thank you so much for sharing this with your LinkedIn network as well. :)
Off course Sire 😇 Its an amazing article!