What is Hour Glass Marketing Funnel?

I spent last weekend researching the hourglass marketing funnel. While I had a basic knowledge of it, investing some time to learn its ins and outs was very well worth it!

In a one-page funnel chart, I’ve sketched out what a typical hourglass marketing funnel looks like, what are some of the marketing content offers, and key actions for people at each stage.

Did you know that the cost of acquiring (CAC) new customers can be anywhere between 5 and 25 times higher than the cost of retaining existing customers?

It makes sense to not end the buyer journey at the Closed Won stage and rather extend it to include the post-conversion stages too, especially for the subscription-based SaaS product marketing.