Understanding Marketo Program SFDC Campaigns Sync Delays: What You Need to Know?
When dealing with complex systems and integrations like Marketo and Salesforce (SFDC), delays in syncing data (especially Marketo Program and SFDC campaign-related data) can sometimes occur, leading to understandable frustration. So, why do these delays happen, and how can you manage them effectively?
Marketo's program-to-campaign relies on the Marketo-SFDC background bi-directional sync. This means that when numerous sync updates are queued, especially those related to higher-priority objects like leads, accounts, contacts, users, tasks, opportunities, and their associations, the syncing of campaign-related data might experience delays.
Understanding the Sync Order
Marketo follows a specific order when syncing various objects between itself and SFDC. The order is structured as follows:
Lead
Account
Contact
User
Task
Opportunity
Opportunity Contact Role
Campaign
Campaign Member
Campaign Member Status
Campaign-related objects are positioned toward the bottom of this sync priority list. Consequently, any backlogs or delays in syncing the higher-priority objects can cause campaign-related data to queue up and experience delays.
Managing Sync Delays
To gain insight into the status of the sync and the details of synced data, Marketo provides a helpful feature: Sync Status. You can access this information in Marketo Admin > Salesforce > Sync Status.
Checking this status will allow you to understand which objects and data have been synced and identify any potential bottlenecks in the syncing process.
If you consistently notice delays specifically related to campaign and campaign member syncs, despite no apparent backlog or delay in higher-priority objects, it might be worth reaching out to Marketo support. They can investigate the issue further and provide assistance in resolving any potential syncing problems.
I have a number of articles already posted on Purple Me Up around the Marketo Program and SFDC Campaign Sync here if you want to take a deep dive.