Quick Adobe Marketo Measure (Bizible) Tip! ⚡

While creating custom touchpoints from Marketo activities in Marketo Measure (MM), you might see that for some activities there's no touchpoint created even though you have appropriate and valid rules set up in MM.

The issue is most likely due to a missing associated program for the activity types where Marketo Measure expects a program id.

Of the activity types for which Marketo Measure expects a Program Id, if an activity is detected without a program id, Marketo Measure will not accept that as an eligible touchpoint.

Following are the activities that need an associated program:

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So the next time you see activity touchpoints missing from Marketo Measure, make sure that the corresponding activities have a valid program attached to them in Marketo instead of getting all worked up over ensuring whether your touchpoint generation rules are set up correctly.

PS: This is mentioned in the product documentation too, but a lot of users miss it and keep wondering why touchpoints aren't getting created even though the rules are all correct!