Auditing your Marketo instance? Check out the Audit here!
Auditing your Adobe Marketo instance(s) periodically or when you've just inherited an instance is more of a must to ensure you're on top of your marketing automation game.
A typical deep-dive implementation review and audit helps you get accustomed to the present system configurations and examine the existing system against Marketo's best practices. Additionally, it also lets you identify what's working and what's not, things that have a scope for improvement, etc. Ultimately, the Marketo audit should become a roadmap for your MarTech stack so you can achieve Stage 5 or later in the MarTech Maturity Model, the “north star,” if you will!
With so many levers, configurations, and things to check in a typical heavy-duty enterprise-grade Marketo instance, at times people may miss a thing or two while going through the comprehensive implementation review process of their Marketo instance.
To help marketers tackle this, I've summarized all the key things to review and audit in a short go-to document. Be sure to check it out on my Marketo nation blog post below!
Check out the Marketo audit guide here!